The genus Richea, forms part of the Ericaceae (formerly Epacridaceae) family, which are commonly heath-like shrubs.

[3][6] Inflorescences are terminal spikes 4–12 cm in varying colours of orange, yellow, red, pink or white, flowering in January- March.

The hybrid species, Richea curtisiae is relatively common where both R. scoparia and R. pandanifolia occur, especially after a disturbance as a result of fire or a clearing.

[4] The exposure to wind speed and direction have a predominant effect on growth rate and success of the species,[9][8] which grows as a dense rounded bush in highly exposed areas.

This interaction has been thought to have been an adaptation to the harsh weather conditions by evolving with the lizards feeding habits to ensure the success of calyptra removal and dispersal of seeds.