Under his direction his agency, Cesari Media, produced campaigns for OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Eagle One, and for his own company, the Juiceman Juicer.
Rick Cesari, along with his older brother Steve and six siblings, was raised in suburban Westchester County, New York, United States.
Cesari earned a pre-medical degree before moving to the western United States to join a direct mail marketing partnership.
In 1989, Cesari and his brother Steve took out a home-equity loan on their mother's house to raise money to open their own business.
'"[2] Current clients include the GoPro camera and Silk'n beauty products.