[9] His music videos have included queer and trans entertainers, including Gia Gunn and Alyssa Edwards in "I Can't",[10][11] Gia Gunn in "It's The -- For Me",[7][12] Ts Madison in "Coffee In My Cup,[13][14] and Plastique Tiara and Heidi N Closet in "Gorgeois".

[16][17] Rigel Gemini is a social media content creator on Instagram and YouTube focused on fashion and LGBTQ topics,[18][19][20] who also organizes creative events and art shows in Atlanta with his husband Cameron Lee.

[3][21][22] He is a queer opinion contributor for Adweek[23][24] and has been outspoken about LGBT activism and social justice.

[27][28] Rigel Gemini is of Japanese-American and European-American descent; his mother is half Japanese (hāfu), born in Kobe.

[30] Gemini went to Dartmouth College and graduated in 2010 and married his husband Cameron Lee in 2015.