Developed by Yang as a "fantasy about consent and safety",[1] Rinse and Repeat features a procedurally generated schedule in which players are only able to interact with their virtual partner at times set by the game.

Set in a gymnasium communal shower, Rinse and Repeat is an erotic game in which the player uses a controller or cursor to scrub a virtual partner on various parts of his body.

[1] Yang stated the game aimed to build upon and subvert the experience of its predecessor by placing the player in a more submissive role and interact with the digital partner on their terms.

[6] Rinse and Repeat also prompted discussion on the relationship between homoeroticism and communal nudity, with The Telegraph describing the game's "cult popularity" as based in its interpretation as an attempt to "lampoon changing room behaviour".

[8] Laura Dale of Destructoid interpreted the game as providing an "enlightening window in to the male acknowledgement or denial of sexuality" through the setting of the communal shower.