It blooms from August to October producing white-pink flowers.

It is found on slopes along the south coast of the Great Southern region of Western Australia centred around Albany where it grows in sandy soils over granite or laterite.

[1] The species was originally formally described as Baeckea scholleraefolia by the botanist Johann Georg Christian Lehmann in 1848 in the work Curae Posteriores in Plantae Preissianae.

It was later placed into the genus Rinzia in 1986 by Trudgen in the work Reinstatement and revision of Rinzia Schauer (Myrtaceae, Leptospermeae, Baeckeinae) in the journal Nuytsia.

Other synonyms include; Baeckea schollerifolia and Hypocalymma schollerifolium.