Jeans

Prior to the patent, the term "blue jeans" had been long in use for various garments (including trousers, overalls, and coats), constructed from blue-colored denim.

[2] Originally designed for miners, modern jeans were popularized as casual wear by Marlon Brando and James Dean in their 1950s films, particularly The Wild One and Rebel Without a Cause,[3] leading to the fabric becoming a symbol of rebellion among teenagers, especially members of the greaser subculture.

Research on the trade of jean fabric shows that it emerged in the cities of Genoa, Italy, and Nîmes, France.

[9] Dungaree was mentioned for the first time in the 17th century, when it was referred to as cheap, coarse thick cotton cloth, often colored blue but sometimes white, worn by impoverished people in what was then a region of Bombay, India a dockside village called Dongri.

The term jeans appears first in 1795, when a Swiss banker by the name Jean-Gabriel Eynard and his brother Jacques went to Genoa and both were soon heading a flourishing commercial concern.

[11] Levi Strauss, as a young man in 1851, went from Germany to New York to join his older brothers who ran a goods store.

Jacob Davis was a tailor who often bought bolts of cloth from the Levi Strauss & Co. wholesale house.

A popular myth is that Strauss initially sold brown canvas pants to miners, later dyed them blue, turned to using denim, and only after Davis wrote to him, added rivets.

[12] Initially, Strauss's jeans were simply sturdy trousers worn by factory workers, miners, farmers, and cattlemen throughout the North American West.

After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans became a symbol of youth rebellion during the 1950s.

[23] In Japan in 1977, a professor of Osaka University Philip Karl Pehda chastised a female student wearing jeans in the classroom.

[24][25] Examples of intentional denim distressing strictly to make them more fashionable can be seen as early as 1935 in Vogue's June issue.

[26] Michael Belluomo, editor of Sportswear International Magazine, Oct/Nov 1987, p. 45, wrote that in 1965, Limbo, a boutique in the New York East Village, was "the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit."

He continued, "[Limbo] hired East Village artists to embellish the jeans with patches, decals, and other touches, and sold them for $200."

Approximately 20 thousand tons of indigo are produced annually for this purpose, though only a few grams of the dye are required for each pair.

A significant amount of the aesthetic treatment of jeans may occur after the denim has been cut and sewn into the final garment.

Patterns of fading in jeans caused by prolonged periods of wear include: Distressed denim emerged from the cultural punk movement in the 1970s.

Punks used safety pins in garments to encourage the youth to not buy endless, meaningless fashion, and thus fund corporations.

[35] Denim became a key target of this politically fueled deconstruction, with both men and women donning torn pants and jackets, accessorized with safety pins and slogans.

The grunge youth wore loose-fitting ripped jeans, flannel shirts or woolen Pendletons layered over T-shirts.

And if Saturday is spent indoors and I'm not spilling food all over myself, I might even wear them on Sunday.For those who prefer to refrain from washing their jeans there have been suggestions to freeze them in order to kill the germs that cause odor.

The court stated in its decision "it is a fact of common experience that it is nearly impossible to slip off tight jeans even partly without the active collaboration of the person who is wearing them.

Patricia Giggans, the executive director of the Los Angeles Commission on Assaults Against Women (now Peace Over Violence) soon made Denim Day an annual event.

In 1961, two ringleaders, Y. T. Rokotov and V. P. Faibishenko, were caught with their group for smuggling currencies from other countries along with blue jeans and other contraband.

North America accounts for 39% of global purchases for jeans, followed by Western Europe at 20%, Japan and Korea at 10% and the rest of the world at 31%.

[49] According to a 1961 Soviet textile dictionary, jeans were initially referred to as a "worker's uniform" (рабочий костюм, rabochii kostyum).

[51] People went to great lengths, sometimes by resorting to violence and other illegal activities, to obtain real Western-made jeans.

That led to the creation of black markets and to the bootlegging of jeans, which since has become an important cultural element of the history of the Soviet Union.

[55] Media reported in 2017 that the trend of low-rise jeans, famous in the 1990s and 2000s, was coming back into fashion due to a sparked by an interest in Y2K style.

In the early 2000s, low-rise jeans were commonly seen on celebrities such as Jennifer Lopez, Paris Hilton, Gwen Stefani and Christina Aguilera, attributing to the Y2K style.