NBC Sports announced upon the release of "Rise" that it would be prominently featured during its US television coverage of the 2016 Summer Olympics.

[4] Perry further added: I can't think of a better example than the Olympic athletes, as they gather in Rio with their strength and fearlessness, to remind us how we ALL can come together, with the resolve to be the best we can be.

[12] Sophie Gilbert of The Atlantic wrote the song is "a languid anthem of determination that uses an echo machine and aggressive use of metaphor to evoke icons as diverse as Katniss Everdeen, Maya Angelou, and Jesus.

[14] In a review for Entertainment Weekly, Kevin O'Donell noted that the song "starts with brooding atmospherics and minor-key synths before exploding into a huge chorus".

[17] Marissa Payne from The Washington Post wrote: "Sure, it's a bit of a slow jam, but the uplifting lyrics to 'Rise' are pretty solid.

It also became her fourth number-one in the nation after "I Kissed a Girl", "California Gurls", and "Roar",[24] and was certified Gold by the Australian Recording Industry Association for shipments of 35,000 units.

[30] On the issue dated October 22, 2016, "Rise" reached number one on the Dance Club Songs, becoming Perry's sixteenth consecutive number-one on the chart.

[32] A promotional video directed by Joseph Lee was released on July 15, 2016, featuring scenes of athletes from past Olympics.

[33][34] Daniel Kreps of Rolling Stone wrote that the video is "a riveting montage of memorable moments and athletes from Olympics' past".

[36] Esquire contributor Matt Miller praised it as "perfect" for having "Beautiful, sweeping shots of Brazil that are HD AF".

[37] Perry subsequently released a teaser of the official music video on July 22, 2016, showing the singer parachuting into a body of water in the middle of a desert.

[38] Paul Gore directed the video, which was released on August 4 and featured in NBC's Rio Olympics Preview Special the same day.