Rivaaj (The Custom) is a 1972 Hindi-language drama film directed by T. Prakash Rao, and produced by K. C.
[2] The movie Rivaaj, meaning custom, starts with the melodious resounding of the voice of a young widow Lakshmi singing in the precincts of the famous temple, Jagdish Temple, Udaipur, praises of love for God Shri Krishna of Meera.
Shekhar's is blessed with a daughter Rajji and starts leading a contented married life, when destiny jolts him with loss of his job and death of his wife with cancer.
Meanwhile Shekhar saves the life of the wheel chair ridden sister and heiress who appoints him as her estate manager, much to the chagrin of her brother.
Shatrughan Sinha kidnaps Rajji and there ensues a bloody struggle which however nasty, brings back and unites Rajji, Lakshmi and Shekhar, bringing them back to the precincts of the holy Jagdish Ji Temple, the bells resounding the power and glory of God.