It is famed for its original decor and interior fittings, including red velvet, flock wallpaper, chandeliers, glitter balls and oversized Chinese lanterns.

The ballroom comprises an eclectic mix of neo-classical, Deco and oriental motifs set within an exotic and luxuriant decorative scheme mainly dating from the 1950s.

From the off-street entrance steps a small foyer is reached featuring a raked floor and Deco-style marquetry panelling.

The foyer leads directly into the ballroom, a large auditorium with a shallow barrel-vaulted ceiling, complete with raised viewing dais, stage, proscenium, fixed banquettes and a sprung maple dance floor.

The panelling motif established in the foyer is continued on various doors, to the ladies powder room and the gentleman's cloakroom for example, and there is also signage throughout the building some of which, to the 'Buffet' for example, appears to be contemporary with the late 1950s refurbishment.

[4] It has found favour with pop video producers and style shoots[5] – Tina Turner's "Private Dancer" video was shot there[6] and rock band Oasis, pop group S Club 7, singers Charlotte Church and Martine McCutcheon, fashion model Kate Moss are some glitterati to make use of the venue for shoots.

The music video released for Lana Del Rey's promotional single, "Burning Desire", was filmed at the Rivoli Ballroom by Ridley Scott in 2013.

[10] In March 2015, Noel Gallagher played a 'secret gig' for Absolute Radio, promoting his second solo album Chasing Yesterday.

[11] In August 2017, Martine McCutcheon filmed her music video for "Any Sign Of Life" from her latest album, Lost and Found.

On 21 December 2007, the building was granted Grade II-listed status by English Heritage in response to press concern about a possible sale, which might have led to its closure and demolition.