Robert Stanley Dyrdek (born June 28, 1974) is an American entrepreneur, actor, producer, reality TV personality, and former professional skateboarder.
In July 1989 at age 15, Dyrdek placed first at a National Skateboard Association North Central District competition.
[2][6] At the age of 16, he decided to forgo his senior year of high school and instead moved to Southern California to continue his professional skate career.
[9] Alien Workshop, a Dayton, Ohio-based skateboarding company, began sponsoring Dyrdek at that time.
The park emphasized elements of street skateboarding, incorporating urban artifacts like stairs, ledges, planters, and railings.
[18][19] In November 2006,[20] the MTV reality series Rob & Big premiered, which starred Dyrdek and his best friend and bodyguard, Christopher "Big Black" Boykin,[21] as well as his cousin, Chris "Drama" Pfaff, and friend, Rashawn "Bam Bam" Davis.
In the skit, he hired Boykin as a bodyguard for protection from security guards while filming street skating videos.
On that final episode, Dyrdek set the Guinness World Record for the longest reverse ramp jump by a car at 89 feet, 3.25 inches.
[37] In a 2009 episode of Fantasy Factory, Dyrdek purchased a racehorse with Joe Ciagla, Jr. and jockeyed it in its first race.
[40] The league offered the highest overall purse in the history of the sport ($1.6 million) for its championship event in 2012, which was broadcast on ESPN in 198 countries.
[44] The show, which is filmed in front of a studio audience, is hosted by Dyrdek alongside friends Chanel West Coast and Steelo Brim.
He had previously operated as a serial entrepreneur while also investing independently in various companies,[4][54] including UFC[55] and the clothing brand, Stance.
[56] Under Dyrdek Machine, he has co-founded, funded, and developed Lusso Cloud,[57] Mindright (with Travis Barker and Joe Jonas),[58] Outstanding Foods,[59] Leisuretown (with Diplo),[60] Momentous,[61] Deon Libra, Jolie,[62] and Black Feather Whiskey (with Travis Pastrana).
[64] In 2020, The Raine Group and Causeway Media Partners provided the venture capital backing to form Thrill One Sports & Entertainment after a merger of Nitro Circus and two Dyrdek-created entities: Street League Skateboarding and Superjacket Productions.
[65][66] Later that year, Dyrdek and Superjacket produced another Ridiculousness spin-off for MTV called Deliciousness, a food-based clip show hosted by Tiffani Thiessen.
[70] That year, he also founded the Do-Or-Dier Visionary Foundation, a non-profit organization aimed at providing entrepreneurship opportunities to underrepresented youth.
Dyrdek became an ordained minister through the Universal Life Church in order to perform his sister's wedding in December 2011.