Robert E. Freed (May 4, 1919 – July 17, 1974) was an American entertainment mogul and prominent civil rights leader in the state of Utah.
He married JoAnn Robinson on March 25, 1950, in Salt Lake City, and they had four sons, Mark, John, Paul and Christopher.
Freed served in the infantry for five years during World War II and received a battlefield commission, Purple Heart and the Bronze Star with Oak Leaf Cluster.
By the late 1940s, Robert Freed had succeeded in fully opening Lagoon to blacks; and when his company acquired the Rainbow Gardens, later known as the Terrace Ballroom, the same policy was adopted.
Freed was a life member of the Actor's Fund of America and established the Lagoon Opera House as a part of his commitment to theater.