Robert O. Peterson

He attended San Diego State College and graduated from UCLA with a degree in economics.

[2] He was married four times, notably (in 1977) to Maureen O'Connor, who went on to become the first female mayor of San Diego from 1985 to 1992; this was his only marriage not to end in divorce.

[1] Peterson entered the restaurant business in 1941 with a drive-in diner called "Topsy's" (later renamed "Oscar's"), located at 6270 El Cajon Boulevard in San Diego.

Over the next decade his company, the San Diego Commissary Company, operated several Topsy's and Oscar's restaurants throughout San Diego, including a flagship Oscar's at Midway Drive and Rosecrans Street in the Midway area.

[5][6] Since the concept was unfamiliar to most customers, the speaker (topped with the trademark clown) had a sign that announced "Pull forward, Jack will speak to you!"