Roberto Duailibi (born October 8, 1935, in Campo Grande, Brazil), is a Lebanese-Brazilian advertising executive originally from Zahlé.
In 1968, with José Zaragoza, Francesc Petit, and Ronald Persichetti, he co-founded the DPZ advertising agency.
[citation needed] Roberto Duailibi was a course director at the Escola Superior de Propaganda e Marketing in São Paulo before becoming the dean of the Institution Council.
In 2005, he published Cartas a um Jovem Publicitário directed toward young advertising professionals.
In the same year, he also launched a new edition of Criatividade & Marketing, with a digital version of the Heuristic Ruler.