Roby Muhamad is an Indonesian entrepreneur and scientist best known for his work with social network dynamics.
[1] His work spans the fields of physics, psychology, and sociology.
[1][3] He current lectures at the Department of Psychology at the University of Indonesia.
[2] In 2003, Muhamad and Duncan J. Watts were part of the team which roughly confirmed Stanley Milgram's hypothesis on six degrees of separation.
[1][2][3] He has made public calls for modernizing anti-tobacco efforts targeted at teenagers due to tobacco companies use of social media to negate teens' rational calculation of loss-benefit.