The company's stores are primarily located in the Boston Metro Area.

A third banner, Brothers Marketplace, primarily the next-generation concept of the brothers Ed and Rick Roche, has five locations: the first one was opened in Weston, Massachusetts and a second in Medfield, Massachusetts, both in 2014.

[2][3][4][5][6] Pat and Bud Roche opened their first store in Roslindale, Massachusetts in 1952 as a meat and produce shop.

[7] The brothers later passed down the company to their sons Jay, Ed, and Rick Roche.

[8][9] On April 29, 2015, a Roche Bros. store opened in Boston's Downtown Crossing in the space formerly occupied by the original Filene's Basement.