Rocketboom was a daily vlog produced by Andrew Baron in the format of a newscast with a comedic slant.

[6][7] In June 2009, when Rocketboom announced it was looking for two new anchors, after not being able to reach a deal with current host Caitlin Hill, job postings for the New York position and the new Los Angeles desk sparked a heated public talent search as the positions listed a base salary of $80,000 plus a $10,000 signing bonus and 3% of ad revenues.

As noted by Dan Mitchell in the New York Times (2006-03-11), this is similar to the size of a small cable show audience.

In an interview with Dow Jones, Baron claimed "400,000 viewers per day" and that "some episodes are more popular and receive well over a million complete downloads."

[24] In August 2008, Sony Pictures Television signed a one-year distribution and advertising deal with Rocketboom for a seven-figure guarantee plus a share of future revenues generated by the show.

Sony distribution would send the show across multiple digital platforms such as Crackle and its syndication network, the PS3, the PSP and Bravia Internet video link televisions.

Rocketboom was also available on TiVo, iTunes, Miro, Apple TV, Pando, TVTonic and web video portals, including YouTube, Metacafe, blip.tv and Vuze.