Shira Lazar (born May 6, 1983) is a Canadian television personality, actress, writer, and video blogger who currently resides and works in Los Angeles.

[1] Lazar was born in Montreal, Quebec, to Jewish parents [2][3][4] After graduating from St. George's High School she went on to study at Dawson College where she worked on The Plant newspaper.

[7] In April 2008 Lazar began hosting "LX TV", a lifestyle entertainment show for NBC4 in Los Angeles.

[9] Lazar is a co-founder of the digital production company DISRUPT/GROUP,[10] which produces online content such as The Partners Project, and interview show that profiles and features viral video stars.

[11] Lazar is also a regular contributor to The Huffington Post on issues of new technology, digital life and viral web trends.

[20] On September 20, 2011, Lazar started a weekly blog series on Entrepreneur titled, "Social Media Breakdown.

[28] 2016 saw Lazar once again return to host "Tubeathon," with IHeartRadio to benefit the American Red Cross' 2016 Giving Day,[29] as well as the new "#LiveUnlimited" Campaign during Social Media Week in Los Angeles for the Muscular Dystrophy Association.

[36] In October 2018, Lazar became the host of the afternoon drive show, "Lets Go There" weekdays on the first national LGBTQ+ station Channel Q syndicated and on Radio.com.

The show consisted of two celebrity panelists discussing news that was currently trending or was during the week in addition to live performances and special events.

"[41] People would go to Twitter and tweet using the hashtag #Tubeathon and $1 would be donated to Covenant House to try and raise $50,000 to serve homeless youth.

In June 2013, What's Trending received a seven-figure investment from Bedrocket Media Ventures to expand production, distribution, and ad sales.

[47] What's Trending partnered with Samsung to provide live coverage from the Consumer Electronics Show in January 2015,[48] as well as South by Southwest in March.