It is part of the La Crosse, Wisconsin Metropolitan Statistical Area.

[8] According to the United States Census Bureau, the village has a total area of 0.58 square miles (1.50 km2), all of it land.

[9] As of the census[3] of 2010, there were 594 people, 228 households, and 157 families residing in the village.

22.8% of all households were made up of individuals, and 9.7% had someone living alone who was 65 years of age or older.

As of the census[4] of 2000, there were 628 people, 213 households, and 166 families residing in Rockland.

18.8% of all households were made up of individuals, and 8.0% had someone living alone who was 65 years of age or older.