[5] By 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004,[7] reaching $48 million,[8] and had sold over a billion cans.

[11] Production and distribution for the United Kingdom and Republic of Ireland was franchised to Irn Bru owners A.G. Barr,[12] This contract was terminated in 2020, following the acquisition by PepsiCo.

[14] In 2021, the company altered the flavor of the "Original" version and can styling underwent a re-design as part of a new marketing campaign.

[18] Rockstar Original was named Worst Energy Drink by Men's Health magazine for having 280 calories due to 67.5 grams of sugar.

Janet Weiner stepped down from her role as CFO of Savage Productions "as an apparent statement of solidarity with equality advocates" which had not been requested as part of the agreement.

[27] Rockstar, saying that the "truthaboutrockstarenergydrink.com" domain name was registered and used in bad faith, obtained control of that site under a decision from the National Arbitration Forum.

Rockstar also sponsors a large number of action sports competitors, such as the Husqvarna factory motorcycle riders Gautier Paulin, Graham Jarvis and Pablo Quintanilla, motorcycle road racer Jorge Lorenzo (2011–2012), flat track rider Bryan Smith, rallycross drivers Tanner Foust and Scott Speed, off-road truck driver Rob MacCachren, and drifters Fredric Aasbø and Ryan Tuerck.