He is the co-founder of Moaroom in Paris, co-publisher of The Long White Book, designer of the Pi furniture collection and author of the novel A Message for Nasty.

After living in USA and Canada, Fry learned to speak Mandarin and worked as a product manager for Swiss company, Roche, in Hong Kong, then Taiwan.

There he worked for French design and communication firm Joel Desgrippes and Associates before taking a sabbatical to write his first novel, which is being published in 2022.

[1][2] In 2004, Fry and Varga co-founded moa – meubles et objets de Aotearoa, now Moaroom, a Paris showroom and website to promote New Zealand designers who were achieving international attention, but at the time, struggling to maintain a long-term presence in the European press, or to develop ongoing relationships with design museums, distributors and architects.

[2][3] To help European journalists and clients to contextualise and better understand New Zealand design, Fry and Varga published a selection of New Zealand designers, architects, fashion brands and artists, including David Trubridge, Toi Māori Aotearoa, Jakob + MacFarlane and Liz Findlay's Zambesi, in The Long White Book, which showcased their work.