Roland Rust is an American business professor, author and consultant.
Rust is a distinguished university professor and holds the David Bruce Smith chair in Marketing at the Smith School of Business, and the University of Maryland, College Park.
His articles and books span the fields of marketing, service management, advertising, psychology, sociology, computer science, information systems, engineering, operations research, and management.
He has a global consulting practice, and comments on service issues on television, radio, and in the press.
Rust earned a BA in Mathematics (Phi Beta Kappa) at DePauw University, and an MBA and Ph.D. in Business Administration at the University of North Carolina, Chapel Hill.