The project was intended to make the guests of the hotel company's more sensitive to the cultural heritage of the city of Florence, Italy.

[2] Moreover, the Foundation aim is to encourage exchanges among young exponents of culture, arts and sciences as well promoting mutual knowledge, understanding, friendship and peace between countries and peoples of different nationalities, religion and ethnicity .

The network structure is based on committees of national experts who follow and promote the activities of the foundation.

[4] At the same time the Foundation was invited to present its activities at the Conference "Cultural Heritage in the 21st Century - Opportunities and Threats"”.

[10] The aim is to stimulate the attention of tourists, who spreads with their journey and their experience, the knowledge and the cultural heritage of the places visited.