Prof. Ron Shachar (Hebrew: רון שחר;born as Ron Schwartzman; born 17 December 1962; Tel Aviv, Israel) is an Israeli professor and researcher in the fields of economics, marketing, and storytelling.

His research deals with branding, advertising and with a focus on the entertainment industry (e.g., television and film) and political elections.

[2] Prof. Shachar was born and raised in Ramat Gan, and is a graduate of Blich High School.

Shachar has advised a variety of leading companies in the United States, including the television network CBS and the World Bank, and has served as a consultant to Keshet Broadcasting and various advertising companies in Israel.

[5][6] His research deals with strategies and marketing in the entertainment industries, film,[7] and television,[8][9] political elections,[10] brands[11][12][13][14] and advertising.

[30] Additional areas of research demonstrates how advertising messages can become particularly effective when they incorporate narrative elements.

Prof. Shachar has held a number of senior editorial positions in international journals.

[39][40] In 2008, Prof. Shachar received the Dick Wittink Award – Honorable Mention.