Eitan Muller (Hebrew: איתן מילר; Israel) is an Israeli professor of marketing at Stern School of Business at New York University whose research focuses on diffusion of innovation, new products and tech, and monetization and pricing.
Muller received his BSc in mathematics from the Technion - Israel Institute of Technology, then his MBA in marketing from Kellogg Graduate School of Management, Northwestern University.
Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department.
[citation needed] He has published three books on new product growth and innovation.
[citation needed] Muller has served as vice president of publication, European Marketing Academy (2017–2020),[1] editor-in-chief, International Journal of Research in Marketing (2012–2015),[2] and associate editor, Management Science (1990–2001).