Barak Libai (Hebrew: ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University.
Libai received his B.Sc in Industrial Engineering and Management from the Technion in 1990, and his MBA at Leon Recanati Graduate School of Business Administration - Tel Aviv University in 1993.
In 1997, he completed his Ph.D. in Marketing at UNC Kenan–Flagler Business School, University of North Carolina at Chapel-Hill.
[5] He was also a Visiting Associate Professor of Marketing at the Massachusetts Institute of Technology Sloan School of Management.
Libai's research focuses on customer social value, ways to assess it, and how it can influence managerial decision-making.