[6][7] Bhawra Pandey and Kattanni Qureshi are from Bagadpur village, where it is customary for the girl to be abducted by the man who desires to marry her.

They are tasked by their boss and kidnapping-gang leader Guniya Bhai to kidnap Roohi as part of a contract by a guy who wishes to marry her.

However, a death in the family of the groom forces them to keep her in hiding in an abandoned woodwork shop so that the marriage can take place after the funeral.

They learn that the demon is a Mudiyapairi (a witch with backward-turned feet who is deemed to be extremely strong) and she will not leave unless she gets married along with the girl she is possessing.

Guniya Bhai, fearing the police investigation behind Roohi's kidnapping, instructs them to abandon her, but they refuse, forcing him to send his henchmen to get the job done.

Eager to rebuild his reputation, Guniya Bhai tells Afza she can marry the guy who had given the contract to abduct Roohi.

They are interrupted by the old lady, who tells Afza the marriage is a fraud, and deceives her into believing by showing her the video of the dog wedding.

The film's music was composed by Sachin–Jigar while lyrics written by Amitabh Bhattacharya, IP Singh and Jigar Saraiya.

[18] Rohit Vats of CNN-IBN wrote, "Written by Mrighdeep Singh Lamba and Gautam Mehra, Roohi is totally about spontaneity and a solid beginning; Though both Rao and Sharma are in their favourite zone, but their back and forth and punchlines evoke laughs".

further he said "Nowhere close to Stree, Weak screenwriting, Works in bits and spurts, not in entirety, Second half + climax lacks impact.

[22] Anna M. M. Vetticad of Firstpost gave the film a rating of 1.5/5 and wrote, "Roohi is horror comedy that’s dead on arrival despite sporadic humour, feminist aspirations".

As far as comedy is concerned, there are barely any worthy gags and irreverent lines, only lame slapstick and jokes that fall flat".