[4][5] Users can customize how often and at what time their installment will arrive, as well as text size, font style, and background color.
Lee, Yael Goldstein Love, and former StumbleUpon engineer Jacqueline Chang, co-founders of Plympton, Inc.
Serial fiction has always been Plympton's core product, as well as that of now-partner DailyLit, but past series were distributed via Kindle or email.
The idea to focus on the iPhone came after Goldstein Love continued hearing people complain they "don't have time to read anything longer than a blog post," even though books like Madame Bovary and Great Expectations were once serials in short installments.
Its inaugural literary selections were Herman Melville's Billy Budd and "I Was Here," an exclusive.