It was known for the baseball caps featuring its logo and the fiberglass rooster statue standing in front of the store.

Though not an official Kentucky community, the location is on state highway maps and receives mail with the zip code of Cox's Creek.

[1] Shortly after the incident, Evans' mother began sewing baseball caps with the name "Rooster Run" on them for sale in the store.

[5] Evans also convinced the Cabinet to erect signs along Kentucky Route 245 directing motorists to Rooster Run.

[1] The United States Postal Service delivers mail addressed to Rooster Run as long as it includes the ZIP code of nearby Cox's Creek.

[1] In 1991, he made a bid for Kentucky Secretary of State, during which he legally changed his name to Joe Rooster Run Evans, to capitalize on the store's notoriety.