She was the CEO of Vie at Home, a company for which she worked since it was launched in 1997, starting out as Marketing Director.
[2] After her training at the London College of Fashion, Simmons joined The Body Shop.
[3] During her seven years with the company, she held the position of Brand Manager with global responsibility for the Colour Cosmetics division.
In January 2009, Simmons led a management buy-out of Virgin Vie at Home with her business partner Ratan Daryani.
[7] In 2010, Simmons was nominated for a Real Woman Award in the Retail & Consumer Section.