In 2009 the business was bought from the Virgin Group by Ros Simmons and Ratan Daryani in a management buyout and renamed Vie at Home.

[3] Ros Simmons was appointed marketing director in February that year in preparation for the launch of the business.

The licence covered Singapore, Malaysia, Hong Kong, Taiwan, Indonesia, Korea, India and China.

[6] Virgin Vie Spa Treatment Rooms opened in Cape Town, South Africa in February 2002.

[7] The company withdrew from the Asian market in April 2003, closing all nine stores in Hong Kong, Taiwan, Malaysia and Singapore.

In January 2009, Virgin Vie At Home was sold in a management buyout to Ratan Daryani and Ros Simmons.

[10] HM Revenue and Customs (HMRC) began the process of winding up the company at the High Court in London on 20 January 2011.

[11] The company began a restructuring in July 2011 by discontinuing all aromatherapy, homeware and jewellery lines, and continued to integrate with Network World Alliance.

Vie at home Ltd. filed for liquidation in August 2011, writing off over £2 million of debt owed to suppliers and HMRC.

The product range consisted of soft furnishings for the home including pillows, throws, picture frames, candles, bed linen and bathroom accessories.