Rosso is a Finnish family restaurant chain serving Italian cuisine, owned by the S Group.
As food preferences became more international the Rosso restaurants have been developed into a more authentic Italian flavour since the late 2010s.
The Rosso concept was designed by the married couple Aimo and Maria Bonden, both having worked at HOK-Elanto for a long time, in their own words "without ever having visited Italy".
The idea was to provide identical meals in all restaurants for families with children and other target groups seeking a safe and familiar experience, as well as to save in labour expenses: a restaurant kitchen could even only be staffed by a single person.
[2] In 1995 Rosso introduced a starter buffet table offering stripped vegetables and baguette bread.