Rothschild Boulevard

Rothschild Boulevard (Hebrew: שְׂדֵרוֹת רוֹטְשִׁילְד, Sderot Rotshild) is one of the principal streets in the center of Tel Aviv, Israel, beginning in Neve Tzedek at its southwestern edge and running north to Habima Theatre.

Many of the historic buildings are built in the Bauhaus or International style, forming part of the White City of Tel Aviv, a UNESCO-designated World Heritage Site.

The 1925, Lederberg house at the intersection with Allenby Street features a series of large ceramic murals designed by Ze'ev Raban, a member of the Bezalel school.

The four murals show a Jewish pioneer sowing and harvesting, a shepherd, and Jerusalem, with a verse from Jeremiah 31:4, "Again I will rebuild thee and thou shalt be rebuilt.

The architect, Moti Bodek suggested using existing avenue rings as a backbone system, which consists of pedestrian ways and bicycle paths; target the urban activities of leisure sports and recreation; along with restoration and rehabilitation of historic kiosks.