The Rubenid dynasty was established when Ruben's great-grandson, Thoros, was appointed governor of a region in Cilicia by the Byzantine Emperor.

The Rubenids continued to rule Cilicia for over a century, with various members of the family taking the throne.

Under the Rubenids, the Armenian Kingdom of Cilicia flourished culturally and economically, with a vibrant artistic and literary scene.

The Rubenid rulers also maintained close ties with the Crusaders, who recognized Cilicia as a Christian ally in the region.

The new Armenian state established very close relations with European countries and played a very important role during the Crusades, providing the Christian armies a haven and provisions on their way towards Jerusalem.