It is located about 46 kilometres (29 mi) north-west of the town of Launceston.

The 2016 census determined a population of 170 for the state suburb of Rowella.

[2] The locality is surrounded on three sides by the Tamar River.

[3] The C724 route (Rowella Road / West Bay Road) enters from the south and runs north and then south-east to Rowella village, where it terminates.

[2][4] This West Tamar geography article is a stub.