In 1929 Roy moved to Lubbock, where the Furr family bought six grocery stores from M systems, the continuation of the chain.
Furr thought that the highest honor he ever received was the Great Americanism Award, which he accepted in the early 1970s from radio personality Paul Harvey as a commendation for his outstanding achievement in philanthropic work.
By 1978, the chain had grown to 140 stores throughout New Mexico and west Texas, primarily smaller grocery markets.
In 1987, Furr's purchased the Safeway El Paso division, which added 59 stores and a warehouse.
After the acquisition, Furr's operated 200 stores with annual sales of $2 billion.
[2] The company, now known as Furr's Supermarkets Inc., moved its headquarters from Lubbock, Texas to Albuquerque, New Mexico.
Windward Capital Partners, a private New York equity investment group, acquired majority ownership of Furr's.
In 1998, the Fleming Companies liquidated its ownership interest in Furr's, and subsequently Furr's Supermarkets acquired ownership of one of Fleming's distribution warehouses in El Paso in order to execute its own grocery supply operation for its stores.