His books on integrationism, theory of communication, semiology and the history of linguistic thought include The Language Myth, Rethinking Writing, Saussure and his Interpreters and The Necessity of Artspeak.
His approach, called integrationism, involves looking at current educational practice, together with the whole history of linguistic thought from Plato down to the present day, in a perspective that differs radically from traditional views.
Integrationism has important implications for our understanding of interpersonal relations, as well as of modern society and its communicational resources, including the entire range of arts and sciences.
[3] A Saussurean conception of signs offers a perspective that separates speakers' minds from environments; language occurs as codes which are unconsciously stored and deployed.
The linguist and anthropologist J. R. Firth and Bronisław Malinowski and their "context of situation" are also pertinent reference points as is the "ethnomethodology" associated with Harold Garfinkel.