: "First One"), "Khao man kai" (ข้าวมันไก่; "Hainanese chicken rice"), and "Mai aht bplian jai" (ไม่อาจเปลี่ยนใจ; "I Shouldn't Change Your Mind").

Loychusak was born into a Thai Chinese family on 9 March 1978 in Nakhon Si Thammarat, southern Thailand.

He entered the music business in 1995 when he released his first studio album Dai Wela...James with RS Promotion, yielding successful results.

He is considered one of the teen stars in Thailand's 1990s music scene, alongside contemporary teen stars such as Patiparn "Moss" Pataweekarn, Sornram "Num" Teppitak, Somchai "Tao" Khemklad, Suttida "Nook" Kasemsan na Ayudhya, Lift&Oil, Raptor, and Tata Young.

[8] He is a franchise owner of Hainanese chicken rice, which his family started in Nakhon Si Thammarat.