Rubik was a Finnish indie pop/rock band known for its unique style of rich sound, complex but well-contained arrangements, changing rhythms and melodies ranging from playful and danceable to wistful and delicate.

The band started to emerge in the late 1990s in the eastern Finnish town of Kuopio where the drummer Sampa Väätäinen and the singer Artturi Taira began playing together joined later by the keyboardist/guitarist Samuli Pöyhönen.

In the review of the album Spin Magazine wrote: "ADHD'd Finns explode piano balladry, spacey synths, drum blarts, mariachi brass, and a hypnotic chorus, then let the pieces fall into place".

"[1] The blog Burning Ear described the album's songs as follows: "'World Around You' is a toy train on steroids as it careens its day-glo body around beautifully sloping railways on a summer afternoon.

The album was written and recorded during the summer 2010 in a former movie theatre in Kulttuuritalo (Finnish for The House of Culture), designed by Alvar Aalto and built by leftist volunteers in the 1950s.

[4] On November 11, 2013, bandleader Artturi Taira announced via the band's official Facebook page that the group had decided to disband with a farewell concert planned for December 20.