[1] The idea Rubinacci had was to create unstructured, unlined jackets meant to be worn outside of the office.

Among his early clients were filmmaker Vittorio De Sica and journalist Curzio Malaparte.

The history of Rubinacci began with art collector Gennaro Rubinacci's own tailoring emporium; he opened London House, at 25 Via Gaetano Filangieri.

In 1963, he changed its name to Rubinacci, maintaining the initials of the original name in the logo.

Mariano Rubinacci established a museum of Neapolitan tailoring in Naples, featuring clothes from the 1930s, which has occasionally loaned items to the FIT in New York, and had an exhibition at the Victoria and Albert Museum in 2014.