[3] Ruby Tuesday was born out of a $10,000 endowment Sandy Beall had received from a friend and operator of several Pizza Huts to open his own restaurant.

[citation needed] Beall took the name from The Rolling Stones song "Ruby Tuesday", after a suggestion by one of several fraternity brothers who were co-investors.

[18][19] In August 2007, Ruby Tuesday Inc. ventured back into other concepts with their newly acquired Asian dining restaurant, Wok Hay.

Earlier the same year, Ruby Tuesday also acquired the development rights to Truffles Grill and introduced their home-grown Marlin & Ray's Seafood & Sunsets concept.

"[27] In 2013, after posting a second-quarter loss of $15.1 million, or 24 cents a share, Ruby Tuesday closed 13 Marlin & Ray's restaurants and one Wok Hay location, exiting from both concepts.

[28] Ruby Tuesday announced plans that it would be taken private through a purchase by NRD Capital Management, a private-equity firm based in Atlanta, Georgia.

[29] In the summer of 1998, Ruby Tuesday relocated its main headquarters from Mobile, Alabama to Maryville, Tennessee, just 15 miles south of where the company had been founded.

[16] These facilities are used as an internal troubleshooting department, development center, test kitchen, and corporate office for the company's executives, restaurant managers, and chefs.

[11] The company purchased a residential property at nearby Maryville College in 1997 to develop a corporate retreat, and renamed it the Ruby Tuesday (RT) Lodge.

Their international locations include Canada, Chile, Egypt, El Salvador, Guam, Honduras, Hong Kong, India, Kuwait, Romania, Saudi Arabia, Trinidad and Tobago, and Panama.

[33] By June of the following year, Ruby Tuesday had expanded on this strategy by testing television, radio, and billboard advertising in select locations.

The changes were made to move the brand's customer perception out of the "bar-and-grill" segment of the casual dining industry, and were showcased in the opening of their Times Square location the same year.

[36] Ruby Tuesday also began remodeling its entire suite of restaurants via the removal of their novelty wall artifacts, faux tiffany lamps, and dated furnishings.

The update went on to bring a new menu with higher-quality food and beverages, revamped service techniques, high-definition televisions, and a free guest-accessible Wi-Fi network.

On August 5, over "live" streaming internet video, a demolition crew was supposed to implode the final "old Ruby Tuesday" to cap off the brand's commitment of change in front of a small crowd in Mount Holly, Ohio.

However, to the crowd's shock, the "restaurant" next door (Cheeky's Bar and Grill, which looked like a typical casual dining chain) was demolished.

The implosion was actually done on a miniature set staffed by a Hollywood special effects crew, and the "live" event had been pre-recorded in Harriman, Tennessee.

To address these issues, the company debuted made-from-scratch garlic cheese biscuits, a Sunday brunch program, and a steak-and-lobster deal night.

[27][42] In 2014, returning to the more family friendly casual restaurant chain, Ruby Tuesday changed the employees' uniform to more colorful attire of blue jeans and shirts in a variety of colors, changing the menus to a chalkboard theme, adding more current top 100 hit songs to the internal music system and updating their logo to a more modern font style.

To promote the more family friendly feel, the chain introduced a Kids Eat Free night on their flagship day, Tuesday.

[citation needed] Ruby Tuesday offers primarily American cuisine, including all-natural chicken, pasta, pork ribs, soups, steak, and seafood.

[58] After initially posting this information for all menu items, they reduced the inclusion to a more subtle item-specific format, called the "Smart-Eating" section (also labeled as "Fit & Trim").

[60] This shift included changing drink recipes to incorporate healthier liquor and mixer alternatives and labeling the new creations with their "under 150 calories" tagline.