[1] It began as a second generation social network for politics [2] to break up the two-party system.

[4] He was joined by Jonathan Zucker, the founder of the political fundraising company Democracy Engine and former executive director of ActBlue,[5] as co-founder, CTO and Head of Product, and angel investor.

Ruck.us' Board of Advisors included presidential strategist Mark McKinnon,[6] former Bloomberg for Mayor campaign manager Bradley Tusk, well-known pundit and strategist Joe Trippi, former mayor of Washington, D.C. Adrian Fenty, and several others.

Ruck.us aimed to offer the tools to create a “professional and highly functional campaign website".

In recognition of the platform's potential, Nathan Daschle was named one of Campaigns & Elections Magazine's Top 50 Political Influencers for 2014 for his work on Ruck.us and his commitment to “better meet the digital demands of campaigns lower down the ballot.” [7] In the 2014 election cycle, Ruck.us partnered with the Democratic Parties of Michigan, Maryland and Idaho, bringing hundreds of candidates and organizations online in those states and securing an additional $500,000 in funding and investment.