The Rue Neuve (French, pronounced [ʁy nœv]) or Nieuwstraat (Dutch, pronounced [ˈniustraːt]), meaning "New Street", is a pedestrian street in central Brussels, Belgium.
It runs between the Place de la Monnaie/Muntplein and the Rue du Fossé aux Loups/Wolvengracht to the south and the Place Charles Rogier/Karel Rogierplein and the Boulevard du Jardin botanique/Kruidtuinlaan to the north.
[1] The Rue Neuve and its close surroundings are the second most popular shopping area in Belgium by number of shoppers, after Meir in Antwerp.
[4] However, it has been criticised by some for being too "boring" architecturally, uniformly "mass market", lacking in independent retailers, without variety of uses, and with very few residents.
[3] The City of Brussels has plans to bring more residents to the street and to make it more "attractive".