The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948.

[citation needed] Ruffles are produced in a variety of flavors and presentations in addition to traditional potato chip flavors, although some of these variants are produced exclusively for regional markets.

[citation needed][3] In Mexico, it has already been sold in the flavors of jamón, buffalo salsa, and chile con queso.

In Brazil, it has an exclusive flavor: onion and parsley, but it also has other limited flavors like yakisoba, stroganoff, honey mustard,[4] pepperoni, feijoada, burritos,[5] ribs, pizza and lime.

[6] In 2013, a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that appeared in commercials aimed at the adult audience.