Rukkle is a multimedia publication devoted to coverage of popular culture stories from around the world with a focus on television, music, movies and viral videos.
The website is divided into three parts: rukkle.com (blog), rukkle.fm (radio station) and rukkle.tv (YouTube video channel).
The website was founded in 2010 by Dave Alsybury who lives in Carlow, Ireland.
The station plays Top 40 music from around the world and is peppered with information on the main stories of the day on rukkle.com rukkle.tv is a video channel operated on the YouTube platform by rukkle.
The award is presented to the website with the biggest voice online each year and it is voted for by the public.