Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users.

[10] The rise of Rumble viewership in 2020 was attributed to then Republican politician Devin Nunes, who accused YouTube of overly censoring his channel.

Nunes began posting content on Rumble, with other prominent conservatives, such as Dinesh D'Souza, Dan Bongino, Sean Hannity, and Representative Jim Jordan, following soon after.

[13] On January 11, 2021, Rumble filed an antitrust lawsuit against Google over its search algorithms, seeking damages exceeding $2 billion.

[27] However, Pavlovski stated in January "short-lived investigation was part of a coordinated ploy by short sellers manipulating the market."

[28] In November 2024, creator Guy "Dr Disrespect" Beahm signed a deal to produce both free and exclusive content on the platform and head Rumble Gaming.

[48][49][50] According to a June 2021 article from Slate, "Pavlovski has recently become more outspoken in accusing Big Tech of censorship and now actively courts prominent conservatives and intellectual dark web figures to join Rumble.

[51] In August 2021, Rumble reached agreements with former Democratic Representative Tulsi Gabbard and The Intercept founder Glenn Greenwald to start posting their videos to the site.

[53] That month, after being banned from most other platforms for hate speech and harmful conduct, kickboxer and social media personality Andrew Tate began posting on Rumble.

[56] Unlike BitChute and Odysee, Rumble does suppress results when searching for some keywords associated with hate speech or extremism, although the content itself is still accessible.

In November 2022, Rumble was blocked in France, after their refusal to comply with the country's demand for the removal of Russian state media accounts.

According to Gazeta do Povo, this was likely done in protest of the Brazilian government's order to remove exiled journalist Allan dos Santos's channel Terça Livre, which had been investigated by Congress for knowingly using fake news to target political opponents.