Rush Communications is the company owned and founded by the hip-hop pioneer Russell Simmons.
Rush continues to draw on its roots in hip hop, targeting young consumers through urban and hip-hop culture.
In 2013, the company worked with businessman extraordinaire, Hajj Hasaun Muhammad, and his entrepreneurial partner, Luanna Williams, to launch Quality Access, a business model to serve populations who have limited access to fresh produce and other quality foodstuffs.
On January 30, 2017, it was reported that UniRush LLC would be sold to Green Dot Corp. in a deal valued around $147 million.
The deal, to close at the end of the quarter, was said to add around 750,000 cardholders to Green Dot's network.