The phrase was widely adopted as a slogan during the Russian invasion of Ukraine, as well as in pro-Ukrainian protests and demonstrations in the West.
[8][9] Ukrposhta responded to this event by releasing an altered version of the postage stamp soon after, with the warship removed from the scene.
""Ukrainian 1" is believed to be Roman Hrybov (also transliterated Gribov),[17] a member of the State Border Guard Service of Ukraine.
[24][25] On 24 March 2022, some of the Snake Island border guards, including Roman Hrybov, were returned to Ukraine in a prisoner exchange.
[7][27][28] On 13 April 2022, Ukrainian presidential adviser Oleksiy Arestovych and Odesa governor Maksym Marchenko said that Moskva had been hit by two Neptune anti-ship missiles and was on fire in rough seas.
[30] Russian state-owned news agencies said the ship was badly damaged and its crew was evacuated due to a "fire" from "detonated ammunition".
[34] Recordings of the exchange became widely circulated on the internet and went viral on various social media platforms, and it has since become a rallying cry by both the Ukrainian military and civilians protesting the invasion.
[45] On 24 February 2023, the Latvian MP Rihards Kols used the expression in a meeting at the Organization for Security and Co-operation in Europe in Vienna, in protest at the presence of a Russian delegation.
[46][47] On 27 July, Georgian residents chanted the same expression to protest against the Astoria Grande cruise ship which arrived in Batumi with Russian tourists.
[52][53] On 12 March 2022, the First Deputy Foreign Minister Emine Dzhaparova announced that artist Borys Grokh's work won the popular vote of Ukrposhta for the sketch for the stamp.
[56][57] The stamps feature a drawing of a Ukrainian soldier presenting the middle finger to the Russian cruiser Moskva.
[66] On 21 April, the website of the Ukrainian post office went offline, and Director General Ihor Smilianskyi reported on Facebook that the site had been hit with a distributed-denial-of-service (DDoS) attack.
[67] Although Smilianskyi did not name a perpetrator, various outlets speculated that Russia's GRU was likely responsible for the cyberattack, and that it had done so in retaliation for the sale of the stamps.
[5] The lawyers told WTR that it was needed to respond to hostile filings by clothing companies in the United States and in Lithuania who were also seeking to trademark the slogan.
[5] Techdirt commented that it was a "depressing coda to an otherwise inspiring story", but that the fact that the slogan had reached meme status from which others were profiting had likely changed the situation.