During the 19th and early 20th centuries it produced earthenware in a distinctive style of sprigged applied relief decoration, sometimes supplemented by inscriptions using printer's type, which was marketed as "Sussex Rustic Ware".
Frederick, along with another potter called William Watson, developed a style of applied relief decoration, which was to become characteristic of the firm's production.
Another product, which was also made at Cadborough Pottery, was the "Sussex Pig", a vessel of porcine form, with the detachable head serving as a cup.
[4] At Rye, the Cole brothers decided to make earthenware, which gave the possibility of brighter look and a wider range of colours than the stoneware popular with most craft potters at the time.
[4] It also made versions of the traditional "Sussex Pig"[2] A selection of the pottery's products was shown at the Festival of Britain in 1951.
[2] Under his direction it began to make a wide range of hand-painted slip-cast figures, including a series based on characters from the Canterbury Tales.