[2] SB.TV were also invited to film interviews with a host of leading politicians at 10 Downing Street, including the Prime Minister David Cameron.

[4] The popularity of the channel among London's underground scene has led to features in RWD, The Observer, Time, Forbes, The Guardian, The Independent, Dazed & Confused, the Sunday Times Style magazine, Vanity Fair, Vogue and GQ while founder Jamal Edwards was on the front cover of Wired, Intelligent Life and the Emirates In-flight magazine.

[5][6] SB.TV has been credited with 'discovering' Ed Sheeran whose music was aired exclusively on the channel in February 2010 – a full year before he achieved worldwide fame.

For the first three years Edwards acted alone to provide amateur footage of many British grime[10] artists, such as Dizzee Rascal, Wiley, Chipmunk and Tinchy Stryder, with the first SB.TV video being uploaded in February 2007.

[15] In February 2011, SB.TV launched their own music label Just Jam (an imprint of Sony RCA) and announced their first signing as east London MC, Maxsta.

[4] In 2013 Edwards became the first YouTuber to release an e-book and interactive game, ‘Self Belief: The Vision', which subsequently became a no.1 best seller with demand leading to an unintended print version via Virgin Books.

[22] Edwards worked with Burberry as part of Creative Lives,[23] fronted a Puma campaign,[24] presented at the BAFTA Children’s Awards,[25] and delivered talks for Cannes Lions,[26] TedXHollywood [27] and TedXHousesOfParliament.

[29] Edwards was honoured when he became one of the Queen’s Young Leaders,[30] after being called upon to run the first ever social media hub at Buckingham Palace.