SGIO (Western Australia)

[4] This was completed in March 1994 with the SGIO listed on the Australian Securities Exchange (ASX).

[11] SGIO held a monopoly in its early days in workers compensation insurance which made this company a strong competitor.

By the 1970s life insurance began to be SGIO's main achievement and focal point.

This testing was a result of previous research from SGIO that showed 65 percent of Western Australian drivers had a near miss while reversing.

The company then called for manufacturers to continue the trend of including reverse cameras in new cars.

They also were able to engage the fans into this campaign event by having them submit their own videos of their “good goals” and donated $20 to charity per submission.